Public Relations

The Public Relations Study Program at Unpad discusses diverse and engaging topics across various fields of public relations interest, constantly updating with contemporary developments, conducting research focused on current public relations issues, and establishing strategic and sustainable collaborations by implementing principles of equality, partnership, and building cooperative relationships with stakeholders.

This study program develops professional public relations competencies, including communication skills (both oral and written), interpersonal skills (ability to build and maintain positive relationships with both internal and external stakeholders), organizational skills (managing institutional image and reputation through public relations activities), fostering creativity and imagination (in terms of ideas, problem-solving, and the use of conventional and digital media), and personal integrity (ethics and personality).

Graduates of this program are equipped to work as Public Relations Officers/Corporate Communication Officers who perform public relations and communication functions in building relationships with stakeholders in institutions, organizations, and companies. Additionally, other graduate profiles for the Public Relations Study Program include Government Public Relations and Public Relations Consultants.